The “We’re the Changing Face of America” campaign is a national public awareness effort dedicated to increasing access and completion among Asian American and Pacific Islander (AAPI) students, the fastest-growing student population in U.S. colleges and universities.  Launched in March 2013 by the Asian & Pacific Islander American Scholarship Fund (APIASF) and the National Commission on Asian American and Pacific Islander Research in Education (CARE)the leading AAPI student- and research-focused organizations, respectively—the campaign works through strategic partnerships to help ensure that access and success challenges experienced by the AAPI student population do not continue. The campaign supports the Partnership for Equity in Education through Research project, which works to improve educational outcomes for AAPI students.

AAPIs and Higher Education

The face of American education from K–12 to higher education is at the crossroads of tremendous demographic changes.  According to the 2010 U.S. Census data, the AAPI population is projected to reach nearly 40 million people by 2050.  Data also show AAPI students will experience a 35 percent increase in college enrollment over the next decade.  AAPI students are undoubtedly a rapidly growing population; and, therefore, supporting them can only produce greater civic engagement, economic growth, and leadership development.

Unfortunately, college completion remains elusive for many young AAPI students.  This student population experiences unique challenges that can often hinder them from gaining access to higher education and/or earning a college degree.  Although nearly half of all AAPI students enrolled in higher education are attending community colleges, they are more likely to enter with lower levels of academic preparation in English and mathematics.  For example, 55.2 percent of AAPI students entering two-year colleges in 2003 had never taken a math course beyond Algebra II in high school, compared to only 12.7 percent of AAPI students entering four-year institutions in that same year.

A Groundbreaking Effort to Create Change for AAPI Students

Acknowledging that the challenges faced by AAPI students have an impact on all Americans, APIASF and CARE challenged major philanthropic organizations to support a bold three-year initiative that would help realize the full degree-earning potential of the AAPI student population.  The Kresge Foundation, Lumina Foundation, USA Funds, and the Walmart Foundation all stepped up and agreed to support this innovative effort.  As a result, the PEER project was launched in summer 2012.  The PEER project works collaboratively with three top Asian American and Native American Pacific Islander-Serving Institutions, also known as Minority-Serving Institutions: De Anza College, City College of San Francisco, and South Seattle Community College.

In support of the PEER project, APIASF and CARE are together leading a national public awareness effort called the We’re the Changing Face of America campaign to address longstanding stereotypes and misperceptions about the AAPI community that hinder students from gaining access to higher education and/or earning a college degree.

A Call for Action

The We’re the Changing Face of America campaign urges campus administrators, higher education leaders, and policymakers to take immediate action:

  • Increase federal and state financial resources for widespread AAPI student access and success. America’s colleges and universities must prepare adequately for the large and growing 1.3 million AAPI student population, particularly because these students often have the lowest educational attainment rates and some of the highest poverty rates in the country.
  • Give more attention to understanding AAPI students. Policymakers and higher education leaders should expand their knowledge about and be more responsive to  the AAPI community, rather than believe and act upon longstanding stereotypes and perceptions that hinder AAPI students from gaining access to higher education and/or earning a college degree.